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Starbucks Customers Feel Burned by Surprise Price Hikes - DailyFinance
What's more, the company ended its 10% discount for "Black Gold Card" rewards members on the day after Christmas, leading many loyal customers to complain that demand for Starbucks coffee "is not inelastic."
via dailyfinance.com

I've been a Starbucks apologist for a long time, but price increases along with decimation of their rewards program has me questioning my loyalty.

Especially when other options are popping up.

Filed under: coffee starbucks
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